Traditionally, local advertising and marketing was the simplest way to reach new clients for businesses providing services and goods at a local market. Phone book, local magazines, door-to-door flyers, coupons and promotions, and lastly, referral marketing all consistently give rise to creating calls and local store traffic. Nevertheless, in the last years, shoppers have rapidly made online their main source of small business details. When compared to the Yellow Pages and print resources, website marketing is cost effective and reaches a much more particular crowd.